I’ve before never noticed the hidden arrow in the FedEx logo. Now that I’ve seen it, I’ll never forget it.

I am quite impressed that they left it subtle instead of highlighting it. It reduces the short-term impact but is much cooler in the long term. Things that take some effort or luck to notice are the things that people will remember. If it’s easy to see, it’s easy to forget.

1 comment:

Moi wrote at Tuesday, November 23, 2004 at 9:15:00 AM PST

That is pretty cool. I never notice stuff like that. Actually I just noticed the woman in the middle of the Starbuck's logo (yes I'm that oblivious to the world)